It’s a social world

10 quick facts about social networking. 

  1. Social networking is the most popular activity online: people spend almost 20% of their online time on social networking sites. 
  2. Social networking is global: In Latin America, Europe, and the Middle-East, three very different regions, social networking accounted for almost a quarter of the time spent online. 
  3. The importance of Facebook cannot be overstated: In October 2011, Facebook, Facebook accounted for approximately 3 in every 4 minutes spent on social networking sites, and 1 in 7 minutes spent online around the world. 
  4. Don’t forget about Twitter: To date, Twitter reaches 1 in 10 internet users.
  5. Everyone’s on: Users 55 and older represent the fastest growing segment in social networking usage.
  6. Everyone’s on (2): In North America and Latin America, social networking reached at least 93% of online users age 55 and older. 
  7. Communications are going social: Instead of instant messaging and email, people are using social networks (like Facebook or Twitter) to communicate.
  8. Mobile devices are fueling social addiction: Nearly 1/3 of the US population with mobile phones reported accessing a social network through their phone. 
  9. In the United States, an average of 7 hours per week is spent on social networks. 
  10. In the United States, 98.3% of the online population visits a social network. 

Data taken from Comscore’s “Top 10 Need to Knows about Social Networking and Where It’s Headed.”

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