Say “I do” with Aideux

Ditch the trad and go for the rad: Introducing a new bridal line, Aideux

aideux 7

We are always on the lookout for new friends in the wedding world. One of our personal favorite (and brand new, we might add) bridal lines is the utterly chic Aideux (pronounced “I do”). This is no ordinary bridal line. The talented designers, Lucy and Aileen have created incredibly unique wedding dresses, sold as separates, to ensure that you are getting exactly what you want for the most important dress you’ll ever wear. With Aideux, you get to pick and choose your faves so your dress suits you, not the other way around. Also, the best part is, unlike other bridal lines, Aideux prides themselves on being able to wear your dress again and again after your special day! We were lucky enough to get the chance to interview Lucy and Aileen in the midst of all the craziness that is fashion week.

aideux 6

What inspired you to become involved in this industry? Was it something you always dreamed of or something you just fell into?

Lucy: I’ve always loved making and designing clothes, and as a true romantic, designed my first wedding dress for a friend right after graduating from the Rhode Island School of Design. I then landed my dream job as part of the Ralph Lauren Collection design team in New York.

Aileen: Personally, I have always been drawn to the behind the scenes, business aspect of fashion. As someone who aspired to be an artist as a child, I have an appreciation for craftsmanship and technique. I studied at NYU, followed by a short stint in finance, before finding my groove in fashion at marc jacobs, in retail strategy and financial planning. Bridalwear is really the pinnacle of all that – a blend of romance rooted in reality, craftsmanship and quality at its finest.

aideux 5

How did the concept of Aideux come to be?

While living here, we had so many friends falling in love and wanting to get married. When it came time to find their dress for the special day, they had such a hard time finding one that they felt reflected them – for all that they were. Here we’re smart, strong, successful women who were ambitious, eager to change the world and make it a better place. Sadly, the dresses they found seemed to be too one-dimensional, frilly, princessy. The dresses were disconnected from women’s lives. They did not reflect and could not adapt to the multi-dimensional, empowered woman.

What should have been a joyful, personal opportunity to find a dress that fit them perfectly and reflected them authentically, became a stressful, discouraging experience for friends. Why couldn’t they find a dress that reflected the person their friends, family, and fiancé knew and loved? We knew that we wanted to create something different to meet their need.

When Lucy and I met, we immediately recognized our complementary skills and experiences. Through our friendship and different personalities, we saw an opportunity to create a new kind of wedding apparel, one that would resonate with real, modern women. With that, Aideux was born.

aideux 4

What is the philosophy behind Aideux and how does it differ from a traditional wedding dress designer?

Our philosophy is to create wedding wear that empowers the woman to choose their vision. We want our pieces to inspire unique style choices. How amazing was Olivia Palermo with her sweater and tulle skirt on her wedding day, a look that perfectly showcased her personality?

We create dresses that can be fully customizable, offering brides the chance to tailor their look to perfectly represent who they are, beyond accessories.We know that every single bride is multi-faceted and unique. So, we are the first bridal line to offer only separates, allowing each bride to choose creatively how to pair the top and the bottom with our pieces or even their own, to seamlessly fit her vision, her taste, her body, and most importantly, her story.

The garments are constructed from the finest hand-selected silks, and made locally in New York. We personally oversee and attend to every detail in the process from start to completion. Each dress feels luxurious, chic and elegant for the bride’s wedding, but can be transformed into a reception piece, is also available for mixing and matching to a black tie event, or night out on the town after the wedding toasts have ended. As we like to say, we are for your special day, and all the days after!

aideux 3

What do you love most about being a wedding dress designer? What challenges do you tend to face?

Lucy: My concept for creating this collection sparked me to think outside of the box. I wanted to have all pieces match each other and it like was a puzzle to solve. Influences from my travels played a big part in designing them, and I love to challenge myself by incorporating the emotions I felt during those experiences into my designs.

Aileen: The world is changing and it is exciting to be a part of it. New attitudes about women – in the workplace, family, and world – offer us an opportunity to innovate in the wedding industry. Women have more opportunities than ever before; because of that, so many women no longer feel that the typical, “princess storyline” resonates with their goals and dreams when there are multitudes of storylines that she could write for herself. Aideux meets these changes by offering wedding apparel that allows each bride to customize a look that reflects her authentic, empowered self, exactly as she is.

aideux 2

Switching gears, what is your favorite place you have ever traveled?

Aileen: Iceland blew me away! The ever-changing landscapes, the freedom and isolation, the adorable sheep everywhere. Normally I have a hard time camping (and this is so cheesy), but being outdoors under the stars surrounded by such exotic landscape, I felt like I was a part of something grander and more beautiful.

Lucy: Hands down to Iceland. Everything that Aileen says about Iceland is true. It is such an inspirational place. As a designer, I have always been inspired by the designs that nature creates and they were everywhere to be found. Also, even though I’ve been living in the city for quite some time now, I have always been a nature girl over a city girl. Last year I had the privilege to travel to Iceland with my two roommates (one being Aileen) and it was life-changing.

photo-1415226355641-7f90f89def6a

What’s next on your bucket list?

Aileen: I would like to explore more of home sweet home so I’m heading to Portland, Oregon next!

Lucy: There are so many places I would love to see… If I have to choose, I would hope New Zealand is next for me.

dangerous-fast-force-2438-733x550

What are you feeling/loving right now?

Aileen: Feeling excited about the launch of our brand new website! After working for so many months, we cannot wait to show our new collection to the world.

Lucy: Loving the positive vibes we’ve been receiving from other wedding industry startups! It’s encouraging to see how others are also innovating in this space.

aideux 1

If you could choose one of our Wanderable experiences (we have over 2,500!) which one would it be and why?

Wanderable is such an amazing concept. I think spending time together is the best gift you can give to someone, and Wanderable takes that ability to a whole new level. If we could choose, we would go on the Ireland experience because of its hauntingly beautiful landscapes, cliffs, and, of course, the whiskey.

twenty20_b7d52492-8ac8-414e-ac61-f9637d7bced5

It’s pretty easy to see why we are so in love with this timeless bridal attire. It is the perfect solution for every bride who wants a dress to perfectly suit her style. Make sure to take a peek at the other incredible options that Aileen and Lucy have designed and say “I do” with Aideux. We know we will.

#WanderOn

Want more? Follow us on Twitter and Insta and like us on Facebook!

 

Interview with Wedding Extraordinaire Darren Allen Dunn

#Wanderable Tastemaker: Interview with wedding extraordinaire, Darren Allen Dunn

Staying Home is Overrated.

 

DAD

It’s near-impossible not to envy the carefully curated life of wedding extraordinaire, Darren Allen Dunn. This event, wedding & production designer flutters between homes in Chicago, Puerto Vallarta, and Paris, leaving his Midas touch for design, and delighting his clients, wherever the universe leads him. We can’t get enough of his uplifting Instagram because his attention to detail is unlike any we’ve ever seen. In the worlds of Roald Dahl, “Above all, watch with glittering eyes the whole world around you…those who don’t believe in magic will never find it.” Here we caught up with Darren so he could share some of his secrets for living wildly & freely.

Wanderable: What inspired you to become an wedding/event planner? Was it something you always dreamed of doing or something you just fell into?

Dunn: I’ve always been inspired by sounds, fabrics, found objects, spaces, and environments, but I sort of stumbled into the event business. While freelancing as a graphic designer, I was hired by a bridal boutique to re-brand them and lead their design. It was the beginning of the shift to digital, so there was a lot of hand-holding on my part to familiarize the owner with communicating his desired brand energy to a new and growing audience. We became friends, and meetings led to conceptualizing, designing and planning a sixty-model fashion show. From there, I became hooked. The natural progression blended all of my skills for a special, experiential purpose.

White wedding Banquet Table With Milk & Doughnuts

Where did your signature hashtag #LifeYourBestLifestyle come from?

By nature I am curious, and I am a romantic and an adventurer. I always hold and see the beauty in fleeting moments, and my goal is to translate that feeling into a tangible journey for my clients. I want every experience DADL creates to be an extension of oneself, only elevated. For me that means spending time discovering who they are aesthetically, socially, psychologically, and spiritually, and illuminating their most natural traits to create a cohesive whole. While some designers and design industries are smoke and mirrors, I try to keep the purity of intention alive throughout the experience. My hope is that even after an invite date has passed, an elevated energy will carry on throughout their lives.

35

Tell me a little bit about the process of planning an event (i.e. getting to know the couple, figuring out exactly what they want, budget, etc.)

One of the first questions I ask is, “How much do you want to spend?” Once that’s established, getting to the lifestyle core of clients really informs how I’ll work with them. I want to know what you feel, how you feel it and how that manifests itself. Why do you enjoy that particular shade of green? Where was your last vacation and why? Do you consider your friends family or vice versa? Why this wine over that? The questions can go on and on, and usually do, but the goal is to make sure the details are intrinsic to the client’s spirit. Love is in the details and this is why people hire event designers.

30

Have you ever dealt with a bridezilla? How did you handle it?

Luckily, knock on wood, I haven’t had any clients I wouldn’t work with all over again. Know of any? I’m always up for a challenge.

What are a few things that all brides should know before they start planning their wedding?

I can’t say that I have a list of things all brides should know beforehand. I will say, however, that a wedding isn’t only the day printed on an invitation. Brides (and grooms) should remember that the festivities are simply the culmination of time spent putting into form the acknowledgement and celebration of a milestone. Lean in during every meeting, tasting, fitting, rehearsal and embrace the moments. Love is in the details, so don’t entertain negative energy or hints of stress because that really defeats the purpose of the entire happening and will only take away from a moment where you otherwise would have been fully present to learn even more about you and your partner.

Puerto Vallarta (3)

What are the biggest challenges that you face in working with clients to create their dream event?

Carte blanche is a dream come true, but that’s not always a reality. As an event designer, you’re usually chosen for your distinct point of view which is guided by a usually outrageous imagination. Bringing those ideas to fruition in a way that fulfills a client’s desires and stretches your ability all while remaining obtainable and true to vision is probably our biggest challenge.

Puerto Vallarta (1)

If you could choose one of our Wanderable Experiences (we have over 2,500!) which one would it be and why? 

I’m sort of living my Wanderable Experience at the moment in that this spring, we’ll be relocating flagship to Puerto Vallarta, Mexico. It’s an incredible time and an opportunity to be inspired by, experience and work in a part of the world where you’ll still find large areas of untouched geography blended so seamlessly with internationally influenced architecture, cuisine and entertainment.

What I find incredibly magical about Puerto Vallarta is that while it’s a major tourist and expat draw, its energy has remained largely unaffected by rapid growth and the authenticity of its people and history is still on full display. It hasn’t turned into a G10 rest stop, in part, because there’s a level of respect among many expats for the people and history that unfortunately I find lacking in some other destinations.

I would highly recommend renting a house or villa in the hills just north or south of Old Town because you’ll not only have full city and ocean views, but it’s easier to get around hotspots while simultaneously having neighbors who live and work right in the area. Also, I don’t want to give away too many secrets, but if you journey along the coast, just south of the city, there are tons of opportunities for relatively inexpensive boat rentals and snorkeling and some incredible restaurants that you otherwise wouldn’t know about if you only spend time in the city itself.

Puerto Vallarta (2)

What’s on your bucket list?

I was thinking about this a few days ago and have actually checked quite a few things off in the last year. However, of the remaining items I can actually share (laughter), I would say that my top three would be to spend about a month motor biking and camping through the Tanzanian mountains, participating in Carnival and seeing Rio de Janeiro from atop Christ the Redeemer, and discovering someone just as curious to do the first two with.

And we are confident that they will be the coolest couple ever. Stay tuned for more forays into Dunn’s exciting life on his social media and be sure to stay tuned on his website coming soon, which will feature posts and news for other aspiring adventurers. Thank you, Darren! We are never going to look at a table setting the same way again!

#WanderOn

Like this post? Follow us on Instagram and Like us on Facebook for more!

 

Vow to be Chic and Wanderable: A Stylish Partnership

Our Secret Weapon for Saving Money & Looking Like Audrey Hepburn.

Vow to Be Chic and Wanderable have teamed up to offer a pretty sweet gift. Sign up for Vow to Be Chic today and enter code WANDERABLE at checkout for a free try-on (valued at $19.95)!

vtbc_image1
Vow to be Chic  is a pretty magical idea. We admit it leaves us wondering why no one had thought of this brilliance before. You can rent the hippest designer bridesmaid dresses, as well as gorgeous “Little White Dresses,” (your go-to for looking bridal and elegant at rehearsal dinners & engagement parties) online for as little as $50. They take the stress out of adorning yourself for your wedding or your best friend’s wedding, so that you can look forward to the fun rather than dread the financial burden. In their words, “an affordable, convenient, and stylish alternative to the status quo. Bringing an age-old tradition into the 21st century.”

vtbc_image2

We got the inside scoop from co-founder Amy, and basically here’s how it works: First, you browse their carefully curated dresses online (i.e. from your bed). You’ll find all of the dreamiest brands like Monique Lhuillier, Jenny Yoo, Nicole Miller, Jill Stuart, and countless others. Then, to find out your sizes, your bridesmaids can go to their local tailor or dry cleaner to get measured and submit your measurements, and for your own Little White Dress, you just submit your normal dress size. Third, you can place your order for a rental, or you can try on the dress before you commit. Just select the try-on only option upon checkout and they’ll send you the dress in two sizes to try on in the comfort of your own home.

Better yet, have a try-on party with the bridesmaids and determine which size fits everyone best (don’t forget the mimosas). Not only are we swooning over their ethereal designer dresses…we love the complimentary consult with every rental. One of their bridal stylists works closely with every bridal party to make sure her vision comes to life.

vtbc_image3

Try-on parities sound like the best idea ever, so we want to make that happen for you, Wanderers.  Head over to Vow to be Chic now  and enter code WANDERABLE at check out for your free try on!  Not in a wedding? You can gift your code to another bride-to-be or her bridesmaids.

We can’t speak highly enough of this fabulous brand which we feel is something of a soul sister to Wanderable, and we are excited to make it even easier for you to feel chic on your wedding day. Fall into the bliss of wedding prep, and forget the unnecessary stress. Find your inner glamazon.

#WanderOn

From a Real #WanderableCouple: Why a Honeymoon Registry

Advice from a real couple on why they decided to register for experiences, over things.

I don’t know if you know this, but it’s officially engagement season! Which means love is in the air… right? We caught up with real #WanderableCouple Morgan and Logan on how he proposed, how they love to travel and ultimately why they choose to go with a honeymoon registry (hint: why they went with Wanderable). Read on, Wanderers… there’s some great stuff in here (especially if you’re planning to propose…wink).

P1050753

Wanderable: Give us a little background on you and your beau: how you met, how long you’ve been together, when you got married, and any interesting fun facts about the two of you

Morgan: Logan and I met in 2006, within the first few months of our freshman year at USC. We’ve been together for eight years now, and just got married in May.

W: How did he propose?

M: Logan popped the question while we were on a trip to Thailand and Cambodia. The first week of our trip, we were planning to see temples in Chiang Mai, visit elephant sanctuaries, and explore the Angkor Wat temple complex before heading to Koh Samui to relax on the beach. I had a feeling that he was going to propose, but was not expecting it on the second day of our trip – we were out in the jungle and I had no makeup on, just before we were about to take a ride on an elephant. It caught me completely off-guard!


P1050779

 W: Why did you decide to go with a honeymoon registry?

 M: We currently live in Boston in a tiny apartment, and don’t have much space for things. Using Wanderable gave us the chance to design memorable experiences and do things together, rather than accumulate items we didn’t really need.

W: What was your favorite part about using Wanderable? Can you talk a little bit about your overall experience using the site?

M: Wanderable helped us share our ideas and excitement allowing us to be creative with pictures and layouts. Also, we really liked being able to absorb the transaction fees rather than passing them along to our guests.

P1050856

W: How did you parents/grandparents react when you told them you were registering for experiences over things?

M: Many of our older family and guests wanted to get us things that we could hold onto, like vases and kitchen goods, but appreciated how excited we were to be taking an incredible trip together.

W: Where did you go on your honeymoon?

M: We spent a few days in Zurich, Switzerland, then took the train through the alps to Lake Como, Italy. After that we rented a car and drove to the Portofino coast!

W: Is there anything you wish you could have done on your honeymoon, but didn’t get too?

M: We wish we could have stayed longer!

W: What place is on your bucket list right now?

P1050800
M:
 Petra, Jordan

W: Do you have any advice for people getting engaged over the holidays? What should they do RIGHT away, what should they wait on?

M: Find a planner and a location first, then build the rest around that! And obviously a start a honeymoon registry!

W: What new Wanderable experience would you like to try today?

M: I’m thinking it’s just about time for some cocktail making classes and wine tasting…

You crazy kids. We’re SO GLAD we helped you #WanderOn